WINTER 2021 | DEC 2+3 | SANTA MONICA
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Agenda
Times are subject to change.
Print the agenda for Friday, December 03
Please note: All times US Pacific Time
- 8:30 AM9:00 AM
Breakfast & Registration
Breakfast, coffee and beverages are served from 8:00 AM to 9:00 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT. - 9:00 AM9:30 AM
Feed the Team: Growing as a Leader and Brand
Lenny and Larry’s CEO Jolie Weber will expound on how the lessons she learned from heading a turnaround at snack brand Wise has impacted her current strategy at the protein snack brand for both team building as well as sales growth.
Jolie Weber
- 9:30 AM10:00 AM
Hey You Guys! The Role of Content in Creating Your Brand & Driving Sales
Hear from two leaders whose skillful use of content creation has helped them grow their brands, build community, and generate sales. Fly by Jing CEO and founder Jing Gao and DreamPops co-founder and CEO David Greenfeld. The duo will explain how they’ve used platforms such as Instagram, Tik Tok, LinkedIn and even podcasts as part of a content strategy.
David Greenfeld
- 10:00 AM10:30 AM
Data and A Dash of Creativity: Rethinking the C-Store Channel with Foxtrot
Ashley Alden, the VP of Merchandising for fast growing retailer and delivery service Foxtrot will share how the fast-growing retailer has used data and a creative mindset to try to reinvent the convenience channel for younger consumers.
- 10:30 AM11:00 AM
Networking, Sampling & Livestream Studio
- 11:00 AM11:30 AM
- 11:30 AM12:00 PM
In Sickness and In Health: Partnering With A Retailer For Innovation & Growth
Learn about building strong retailer relationships — from product innovation to promotional plans and long term strategies. To illustrate that kind of relationship, Christina Pearson of Whole Foods will be joined by two of the co-founders of condiment brand Acid League. The past year has seen the duo’s relationship evolve, with the retailer supporting the brand’s entrance to the U.S. market and Acid League helping to create new, innovative products for Whole Food’s shelves. - 12:00 PM1:30 PM
Lunch, Networking, Livestream Studio
- 1:30 PM2:00 PM
- 2:00 PM2:30 PM
Local Roots Fuel National Brands
A duo of panels will explore both how local roots can help with national expansion as well as advice on growing a brand without investor capital. The panels will feature speakers from companies including Cleveland Kitchen, Ethel’s as well as Emmy’s Organics — which recently sold to Grupo Bimbo earlier this year.
Jill Bommarito
- 2:30 PM3:00 PM
- 3:00 PM3:15 PM
NOSH Pitch Slam 11 Winner Announcement + Interview
