Description

Kirstin Everard, President & Founder, Turn-Key Marketing & Promotions,Inc defines what a sampling campaign is and how your brand can successfully execute one for your new product.

Details

Category

Marketing - Sampling

Tags

Snacks , Beverages , Craft Beer

Run Time

14 minutes 25 seconds

Last Updated

8/26/2014

Table of Contents

• 54 seconds What is a Sampling Campaign?
• 2 minutesWhat should I consider during the planning stages of a sampling campaign?
• 2 minutesWhere are some physical locations that I can execute my sampling plan?
• 1 minutesAre there other activities I can utilize in conjunction with the standard sampling of my product?
• 1 minutesShould I consider branded items such as hats and t-shirts or should I focus on my product during a sampling campaign?
• 3 minutesWho needs to be involved in my sampling campaign?
• 2 minutesHow do I know if my sampling campaign was a success?
• 3 minutesWhen budgeting my sampling campaign what are some factors I should consider?