Introduction to Caused-Based Marketing
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Details
- Run Time
- 6 minutes 10 seconds
- Last Updated
- 4/1/2015
Table of Contents
- What is Cause Marketing or Cause-related Marketing?
- What is a pity purchase?
- Can a for profit company implement a cause marketing plan?
- How is cause marketing different than traditional marketing techniques?
- How long has cause marketing been utilized by brands and what are some common examples?
- What lessons have you learned when attempting to activate cause marketing plans?