Details

Run Time

14 minutes 10 seconds

Last Updated

4/1/2015

Table of Contents

• 2 minutesHow important is it for brands who wish to create a cause marketing campaign to allow for multiple avenues of positive expression?
• 3 minutesCan cause marketing be implemented on both short and long term initiatives?
• 2 minutesHow important is aligning the cause with a company’s brand or image?
• 3 minutesShould companies partner with a single initiative or multiple initiatives when considering cause marketing?
• 5 minutesWhere can I find a non-profit organizations to partner with?