CPG Week Podcast

In this episode: With Halloween on the horizon, this week NOSH editor Carol Ortenberg and reporters Lukas Southard and Adrianne Deluca kickoff the episode discussing their favorite sweets before moving onto marshmallows with the news that confection brand Smashmallow won a $21 million verdict in a dispute with its former equipment maker. The team also discusses changes to West African food brand Yolélé’s supply chain. In our featured interview, Lukas hears from Circana’s Sally Lyons Wyatt about what is driving consumer buying behavior in the freezer aisle and subcategories seeing success. Show Highlights: 1:00 – Just in time for Halloween, the group kicks off the podcast sharing their favorite sugary treats before discussing the $21 million verdict snack brand Smashmallow was just awarded in a suit over mallow-making equipment. The NOSH team rounds out the conversation talking about Yolélé’s separation from Woodland Foods. 13:05 – Circana’s EVP & Practice Leader Sally Lyons Wyatt joins the podcast to step into the freezer aisle with fresh data and insights about consumer trends in frozen food. 19:15 – Though inflation is playing a role in purchasing decisions across the store, Wyatt says the impact is more nuanced in frozen, with supply chains and product mix also playing a role. 24:45 – Lukas and Wyatt discuss why some of the consumers purchasing frozen the most often are also over indexing in restaurant spending. 30:45 – The two finish the interview delving into strategies that brands and retailers can use to capture a larger consumer base and drive more purchases in frozen food.   “Retailers need frozen and frozen CPG needs retailers…there’s a whole host of things that natural-organic can do to find some fun ways to help consumers get speed-to-table.” -Sally Lyons Wyatt, Circana EVP & Practice Leader, Client Insights About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected].

On this week’s show, NOSH editor Carol Ortenberg chats with two recently minted NOSH Notables – Chris Lansing, CEO of Health Ade, and Miguel Leal, co-founder and CEO of Somos Foods. Reflecting on their decades in the industry, these two CPG executives share the advice (good, bad and even ignorable) that has shaped their leadership styles today and recount important lessons any emerging business builder can learn from. Show Highlights: 06:12: Early experiences set the foundation for what comes next, including the development of these two CEO’s leadership styles. While Chris claims to bring clarity to her team, Miguel said he prioritizes calm. Find out why both believe it’s integral to develop your own approach. 11:53: How do you develop a cross-functional team and what’s the value? When it comes to CPG, Miguel and Chris said common goals are particularly valuable when it comes to motivation, but creativity is fostered when employees spanning a range of functions work together. 35:03: Within big companies you have politics, and within small ones you have personalities. Chris shares why this advice has stayed with her throughout her CPG career and how it continues to influence the way she approaches nearly every new project. “Creating a vision that everyone can anchor to and see how all their work fits into it can add tremendous clarity to the organization. Ultimately, my job is to create an environment to allow people to be successful, to put just enough structure and just enough data [in place] and then strive for collaboration across all the groups… working towards achieving these goals.” -Chris Lansing “You have to find a leadership style that works for you…it’s not only going to drive the success of what you do, but it’s gonna make you a lot happier. [By] finding your place and finding what works, all the other stuff takes care of itself.” -Miguel Leal About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

NOSH editor Carol Ortenberg and reporter Lukas Southard discuss spending time and eating with family over the holidays. They then look back on the big stories of 2022 and how macro trends over the past year may provide insight as to what to expect in 2023. In this week’s interview, Carol talked to Coefficient Capital investor Natalie Borowski and Editor-in-Chief of The New Consumer Dan Frommer to discuss the most recent release of their ongoing Consumer Trends report. In this episode: 0:50 – Carol and Lukas talk about celebrating with family and their respective holiday eating traditions. 5:45 – Lukas makes some predictions about the future of plant-based meats in the year to come. 9:00 – Carol discusses how the investment landscape is expected to tighten this year but the opportunity it could provide for innovative brands. 14:40 – Carol talks with Coefficient Capital investor Natalie Borowski and Editor-in-Chief of The New Consumer Dan Frommer about their fourth quarter Consumer Trends report, which examined consumer spending, perspectives and media habits in 2022 and how brands can use this data to plan for 2023.   About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

On this week’s show, NOSH editor Carol Ortenberg and reporter Adrianne DeLuca run down NOSH Live Winter 2022, highlighting key themes and trends threaded through the discussions with industry experts. Later, we hear Carol’s NOSH Live discussion with Holly Adrien, Natural and Organic Innovation and Strategy Manager at Kroger, to learn how emerging natural product brands can strategize for success when pitching the grocery giant. Show Highlights: 01:28: The NOSH team breaks down discussions from the conference including the various approaches to brand building and community, the shifting demands of natural and organic shoppers, and what categories are seeing a spike in better-for-you innovation. 19:30: Adrien kicks off the discussion with a look into how grocery buyers work to understand consumers at every level, when they harness both internal and external data for new in-store activations, and how they view the space for natural, organic and sustainable food. 28:08: Be realistic about distribution and have a plan to drive consumers into the store. Those aspects are key for a founder to differentiate its brand from everyone else on the shelf, according to Adrien. She said that strategy starts with how it pitches the brand to buyers, “I’ve been having a lot more conversations with [brands saying] – ‘we don’t have to go everywhere.’ It is important to have someone that is that honest with themselves [and willing] to start small.” – Holly Adrien

On this week’s show, NOSH editor Carol Ortenberg, BevNET Editor-in-Chief Jeff Klineman and reporter Adrianne DeLuca discuss the latest news surrounding the Kroger/Albertsons merger, explain the challenges Instacart keeps having with going public and dive deep into some sea-faring food trends. Reporter Lukas Southard then sits down with Food and Beverage Investor Database (FABID) founder, Ryan Williams, to discuss the current investment climate and what brands should focus on before and after raising capital. Show Highlights: 01:16: The NOSH team talks about this week’s top stories including the Senate Judiciary Committee’s thoughts on the Kroger/Albertsons merger and the broader implications of a recent funding round for tinned seafood brand Scout as well as highlighting upcoming trends in other sea-based food segments. 22:45: Why Ryan believes brands need to be extremely strategic with their first move after raising capital and how those actions will likely impact the company’s ability to raise funds with each subsequent raise. 28:36: What categories Ryan believes still have room for innovation, and why he believes operating with some intellectual property or in a category with greater barriers to entry will benefit a brand when approaching investors.