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Plant-based labeling lawsuit dropped, Kroger rebrands, Tofurky Christmas sweaters and more in this week’s Checkout.
Last week Rep. Anthony Brindisi (D-NY) and Rep. Roger Marshall (R-KS.) proposed the Real Marketing Edible Artificials Truthfully Act (Real MEAT Act) to Congress, which would establish strict guidelines against labeling alternative proteins as “meat.” Although the meat versus plant-based battle isn’t new, up until now, legal action on the matter has happened only at the state level — this is the first federal bill addressing the subject.
Plant-based brands fight labeling laws, find breakfast partnerships in this week’s Checkout.
NOSH Live Summer 2019 was full of inspirational stories, advice and insights from some of the natural food industry’s biggest players. Here are some of our favorite quotes from the presenters at the two-day conference in New York City.
The importance of effective leadership and strong communication within a team and with consumers were strong themes carried throughout day two of NOSH Live Summer 2019 in New York City.
While there were plenty of buzzy, ketogenic, CBD-enhanced, cauliflower-based products lurking in Expo booths, if you looked deeper, several larger themes within the natural food industry emerged — including retail channel strategies, the effects of integrated sets and sleepy categories seeing new attention.
In response to consumer demand, Tofurky announced today that it will launch two products at Natural Products Expo West: Moocho cheesecakes, the company’s first sub-brand, and a revamp of the previously discontinued Tofurky Pockets. The former may lead to other alternative dairy innovations.
Tofurky CEO Jaime Athos discussed the origins of the plant-based meat brand and how it has evolved over its nearly four decades on the market. Athos also spoke about current challenges in the plant-based meat category/market, executing and learning from a brand revamp, the reason that Tofurky has resisted acquisition offers and why he believes that plant-based ham has to taste great, but doesn’t have to taste exactly like… ham.
Tofurky, pioneer of mouthwatering plant-based proteins, will showcase Year-Round Ham Style Roast and its 2018 Holiday Feast Kit with a new and improved dessert option, Vegan Chocolate Espresso Cheesecake, at this year’s Natural Products Expo East.