Good food is kind to people, animals, the environment and especially tastebuds. That's exactly the kind of food we've been making for more than 35 years.
MealsRequest Access to Edit
While there were plenty of buzzy, ketogenic, CBD-enhanced, cauliflower-based products lurking in Expo booths, if you looked deeper, several larger themes within the natural food industry emerged — including retail channel strategies, the effects of integrated sets and sleepy categories seeing new attention.
In response to consumer demand, Tofurky announced today that it will launch two products at Natural Products Expo West: Moocho cheesecakes, the company’s first sub-brand, and a revamp of the previously discontinued Tofurky Pockets. The former may lead to other alternative dairy innovations.
Tofurky CEO Jaime Athos discussed the origins of the plant-based meat brand and how it has evolved over its nearly four decades on the market. Athos also spoke about current challenges in the plant-based meat category/market, executing and learning from a brand revamp, the reason that Tofurky has resisted acquisition offers and why he believes that plant-based ham has to taste great, but doesn’t have to taste exactly like… ham.
Tofurky, pioneer of mouthwatering plant-based proteins, will showcase Year-Round Ham Style Roast and its 2018 Holiday Feast Kit with a new and improved dessert option, Vegan Chocolate Espresso Cheesecake, at this year’s Natural Products Expo East.