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Whether it’s taste or growing costs, consumers have long had to consider sacrifices in order to protect the environment. Now a brand is sacrificing precious label space for the same goal, even minimizing its own brand name and other front-of-pack callouts to promote sustainability. With its bold new packaging for its plant-based burger hitting retailers this month, alt-protein brand Tofurky is effectively putting its branding on the line to ask sustainability-minded consumers to take the next step beyond plant-based purchases, encouraging environmental advocacy through civic engagement.
Label this one as a step back for Tofurky. Turtle Island Foods SPC, maker of the plant-based meat brand, along with food advocacy organization The Good Food Institute (GFI) last week lost an appeal to block a Missouri labeling law that would make it a crime for plant-based meat producers to represent their products as containing real meat.
In this week’s Checkout, Instacart raises $200 million, Tofurky fights a Louisiana labeling law and Friends of the Earth reports on retailers’ organic product and pesticide commitments.
Having built a significant portfolio of meat-alternative offerings, Tofurky is now looking to tackle the dairy set, announcing today that sub-brand Moocho will be spun off into a more clearly independent line. To further build out Moocho’s presence on shelf, the company will also launch new dairy-free cheese shreds and dairy-free cream cheese spreads under the brand.
As younger consumers seek flexitarian diets, and are more open-minded about technology’s role in food innovation, both the plant-based and cell-based meat landscapes are growing and diversifying. In this week’s Checkout, Kroger and Tofurky launched new burger products, cultivated meat company New Age Meats raised $2.7 million, and plant-based brand Impossible Foods announced a new pork alternative.
A federal court yesterday blocked the state of Arkansas from enforcing a meat label censorship law against meat-alternative brand The Tofurky Company. Additionally, the Plant-based Foods Association (PBFA) created a set of labeling guidelines for the industry.
Plant-based labeling lawsuit dropped, Kroger rebrands, Tofurky Christmas sweaters and more in this week’s Checkout.
Last week Rep. Anthony Brindisi (D-NY) and Rep. Roger Marshall (R-KS.) proposed the Real Marketing Edible Artificials Truthfully Act (Real MEAT Act) to Congress, which would establish strict guidelines against labeling alternative proteins as “meat.” Although the meat versus plant-based battle isn’t new, up until now, legal action on the matter has happened only at the state level — this is the first federal bill addressing the subject.
Plant-based brands fight labeling laws, find breakfast partnerships in this week’s Checkout.
NOSH Live Summer 2019 was full of inspirational stories, advice and insights from some of the natural food industry’s biggest players. Here are some of our favorite quotes from the presenters at the two-day conference in New York City.
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