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Having built a significant portfolio of meat-alternative offerings, Tofurky is now looking to tackle the dairy set, announcing today that sub-brand Moocho will be spun off into a more clearly independent line. To further build out Moocho’s presence on shelf, the company will also launch new dairy-free cheese shreds and dairy-free cream cheese spreads under the brand.
As younger consumers seek flexitarian diets, and are more open-minded about technology’s role in food innovation, both the plant-based and cell-based meat landscapes are growing and diversifying. In this week’s Checkout, Kroger and Tofurky launched new burger products, cultivated meat company New Age Meats raised $2.7 million, and plant-based brand Impossible Foods announced a new pork alternative.
A federal court yesterday blocked the state of Arkansas from enforcing a meat label censorship law against meat-alternative brand The Tofurky Company. Additionally, the Plant-based Foods Association (PBFA) created a set of labeling guidelines for the industry.
Plant-based labeling lawsuit dropped, Kroger rebrands, Tofurky Christmas sweaters and more in this week’s Checkout.
Last week Rep. Anthony Brindisi (D-NY) and Rep. Roger Marshall (R-KS.) proposed the Real Marketing Edible Artificials Truthfully Act (Real MEAT Act) to Congress, which would establish strict guidelines against labeling alternative proteins as “meat.” Although the meat versus plant-based battle isn’t new, up until now, legal action on the matter has happened only at the state level — this is the first federal bill addressing the subject.
Plant-based brands fight labeling laws, find breakfast partnerships in this week’s Checkout.
NOSH Live Summer 2019 was full of inspirational stories, advice and insights from some of the natural food industry’s biggest players. Here are some of our favorite quotes from the presenters at the two-day conference in New York City.
The importance of effective leadership and strong communication within a team and with consumers were strong themes carried throughout day two of NOSH Live Summer 2019 in New York City.
While there were plenty of buzzy, ketogenic, CBD-enhanced, cauliflower-based products lurking in Expo booths, if you looked deeper, several larger themes within the natural food industry emerged — including retail channel strategies, the effects of integrated sets and sleepy categories seeing new attention.
In response to consumer demand, Tofurky announced today that it will launch two products at Natural Products Expo West: Moocho cheesecakes, the company’s first sub-brand, and a revamp of the previously discontinued Tofurky Pockets. The former may lead to other alternative dairy innovations.
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