Sweet Loren's

In our latest news roundup from Expo West 2024, Sweet Loren’s looks to savory, gluten-free innovation, Oakberry looks to bring açaí pints to U.S. consumers, morning meals go mini and more.

In this week’s roundup of notable new products, Primal Kitchen pokes fun at this week’s viral T Swift meme, Magic Spoon offers a better-for-you version of a nostalgic childhood treat and Tea Forte teams up with the Frank Lloyd Wright Foundation.

The aisles at Natural Products Expo West 2023 included a wide array of better-for-you sweets and treats from both new and existing brands in the category. From decadent dessert-inspired teas to chocolate bars to fruit-flavored gummies, these new products hope to offer options designed to fulfill every consumer’s sweet tooth. Check out this gallery for a deeper dive into the newly launched products featured at Expo West.

CPG executive Doug Radi is headed to cookie dough company Sweet Loren’s to serve as its president, a newly created role in which he will oversee all departments and report directly to founder and CEO Loren Brill.

This week’s roundup of new products saw a variety of innovative products from several CPG brands, including edible culinary perfume and salad mixes packed in plant-based, fully compostable packaging. Additionally, RIND Snacks and Kiva Confections rolled out limited-time seasonal offerings.

Sweet Loren’s CEO and founder Loren Castle announced at NOSH Live Summer 2022 on Wednesday that the better-for-you cookie dough brand will be launching a range of reduced sugar products in Publix next month.

Castle began her presentation by taking audience members on a journey through the history of Sweet Loren’s, which has grown from a frozen cookie dough sold at New York City farmer’s markets in 2011 to a multi-SKU brand of refrigerated cookie dough products available at more than 15,000 stores nationwide. Founded in 2011, Sweet Loren’s was born in Castle’s kitchen as she set out to pioneer a health-conscious sweet treat after beating cancer.

Sweet Loren’s, the better for you baked goods company, that makes America’s #1 cookie dough brand in the US, has hired industry veteran Rob Burke as SVP, Sales.  Burke joins Sweet Loren’s executive leadership team in advance of an exciting time as the brand fuels the growth of better-for-you baked goods beginning with the cookie dough category, with a first of its kind innovation launch coming July 2022.

Sweet Loren’s is pleased to announce the launch of Edible Cookie Dough Mini Cups. These delicious, snackable cups are everything you ever wanted: cookie dough that’s finally safe to eat raw, a delight for your taste buds, plant-based, dairy-free, Certified Gluten Free and Vegan, peanut/tree nut free, Non-GMO Project Verified, and Kosher Pareve.

Sweet Loren’s, the #1 natural cookie dough brand in the U.S., announces their availability at Costco.

By the end of the summer, all of the company’s existing place-and-bake flavors will be exclusively gluten-free, vegan and nut-free. Sweet Loren’s has also launched a line of refrigerated, gluten-free, edible cookie dough.