SorBabes
Overview
A creamy, indulgent sorbet that’s still dairy-free. They said it couldn’t be made. So we made it anyway. #Sorbabes. Decadently Defiant. The first sorbet to use real nut butters and mix in gourmet toppings. That’s Decadently Defiant. That’s #Sorbabes.
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Request Access to EditDistribution: Blue Apron Activates Amazon Store; Tom’s Perfect 10 Takes Foxtrot
In this roundup: Blue Apron activates subscription-free Amazon store; Tom’s Perfect 10 secures shelf space at Foxtrot; Cometeer inks a deal for second retail partnership, SorBabes expands with novelty bars and more.
SorBabes Rebrands, Focuses on Frozen Novelties Following Manufacturing Struggles
After a challenging year that has seen the company grapple with supply chain issues and a manufacturing change, sorbet maker SorBabes is ready for a fresh start with a new focus on frozen novelties. To support this new direction, the company has also debuted rebranded packaging and a social media campaign emphasizing the importance of indulgence.
Halo Top Sold to Blue Bunny Producer
Low-sugar, high-protein frozen phenomenon that briefly captured an outsize share of the frozen dairy aisle, Halo Top manufacturer Eden Creamery has been sold to Ice Cream manufacturer Wells Enterprises, Inc. As part of the deal Halo Top President and COO Doug Bouton will license the Halo Top brand outside of the United States and Canada as part of a new company he plans to operate after the deal closes.
Retailers
H-E-B
Texas based super market.
Whole Foods Market Pacific NorthWest Region
Whole Foods.
Online/E-Commerce
Order a SorBabes 6 pack directly to your door.