In a video call with BevNET editor-in-chief Jeff Klineman, Adnan Durrani, the CEO of American Halal, the maker of the Saffron Road line of meals and snacks, gave strategic insight into the challenges of operating a large food and beverage company during these chaotic times, which Saffron Road — and other food and beverage brands — are currently experiencing.

Halal frozen meal, sauce and snack brand Saffron Road is mapping another category entry, launching shelf-stable meals this month. The new microwavable pouches come in two Indian-inspired flavors: Chickpea Masala and Delhi Potatoes.

Brands are making the case for consumers to toss the takeout menus, offering a variety of easy frozen, refrigerated and shelf-stable meal options. While some brands put their twist on classics such as pasta, chili and tacos, others got more innovative with products like Swiss hand-held potatoes and cauliflower-based tater tot alternatives.

Saffron Road, a leading brand in the natural and organic products industry, unveiled their latest epicurean additions to its globally-inspired frozen entrée product line: Thai-style Green Curry with Chicken, Coconut Curry Chicken, Vegetable Biryani and Madras Curry with Chicken Meatballs.

Saffron Road, a leading brand in the natural and organic products industry, unveiled their latest epicurean additions to its globally-inspired frozen entrée product line: Thai-style Green Curry with Chicken, Coconut Curry Chicken, Vegetable Biryani and Madras Curry with Chicken Meatballs.

Saffron Road, a leading brand in the natural and organic products industry, has unveiled its latest masterpiece innovation: a line of indulgent better-for-you Crunchy Chickpea snacks.