Pirate Brands
Overview
Drop anchor and discover Pirate's Booty®, a collection of deliciously baked snacks made with real, tasty ingredients that are easy to pronounce and even easier to enjoy!
Product Lineup
No products have been entered for this brand.
Expo West 2023: Fatso Finds New Owners; UmYum Plans for U.S. Expansion
In our third dispatch from the show floor of Natural Products Expo West 2023: Fatso’s new owners share their plans for the brand; Hershey’s discusses their snacking strategy; and UmYum plans for the U.S. debut of its plant-based cheeses.
Market Share: How Amplify Addresses Consumer Needs By Thinking Holistically
On this month’s Market Share, we’ll hear from Amplify chief commercial officer Kyle Banahan about how having a unified voice and a singular goal is helping the snack-centered group move forward more efficiently and propelling it’s parent company Hershey deeper into snacking.
Hershey’s Q1 Earnings: Divesting KRAVE, Sweet Treats at Home
Hershey’s announced plans to sell off once high-flying jerky brand KRAVE, along with artisan chocolate brands Scharffen Berger and Dagoba, during a quarterly earnings call that reflected a few months of dramatically-shifting consumer habits toward the confection company’s chocolate products.
Hershey’s Q4 Earnings Call: ONE Brands Soars, KRAVE Lags
Hershey’s Q4 earnings call today reviewed the company’s savory snack strategy, the success of its most recent acquisition — low-sugar, high-protein bar company ONE Brands — and what the company has learned from jerky brand KRAVE not reaching expectations.
The Checkout: B&G Talks Plans Post Pirate Brands, Mondelez to Delve Deeper Into Snacking
This week several major strategics held their third quarter earnings calls. Although certainly on a different scale than the average food company’s quarterly recap, the calls provide a look inside to how some of the biggest companies in the industry are thinking about key topics such as acquisitions and new category focuses.
Hershey’s to Add Pirate’s Booty to Snack Portfolio
Hershey’s is taking another bite out of the snack set, announcing on Wednesday the acquisition of the Pirate Brands business from B&G Foods for $420 million. The acquisition is another step by Hershey to broaden its offerings, moving further afield from confection and deeper into the snack aisle.
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