Once Upon a Farm

California’s Assembly Bill 899 requires baby food companies to test for heavy metals and disclose the results to consumers, bringing more transparency to the presence of potentially harmful elements.

The A2 dairy milk market didn’t exist in the U.S. two decades ago, but consumer interest is on the way up even as the overall dairy space faces declines.

In this week’s new products gallery, Once Upon A Farm rolls out refrigerated protein bars, YumEarth expands its organic candy lineup with two new items, and Cholula cranks up the heat.

Add “category captain” to Jennifer Garner’s list of achievements. While building a fresh baby food brand might not be the flashiest feature on the actor’s resume, her role as co-founder and chief brand officer at Once Upon A Farm is a powerful example of how celebrity involvement at a consumer brand can contribute to disruptive growth.

With this week’s launch of A2/A2 Whole Milk Shakes, children’s fresh food brand Once Upon a Farm is seeking to fill a gap for no-added-sugar dairy-based pouches targeted at young consumers.

Once Upon a Farm is looking beyond its roots in baby food by launching a new line of refrigerated oat bars – its first non-pouched product – in an effort to use snacking occasions to stay relevant as its young consumers age.

CPG recruitment firm ForceBrands is aiming to accelerate growth for celebrity-backed brands with the launch of CreatorForce, a division designed to help place executives in these companies, match creators with existing brands and assist with capital raises.

Dumpling Daughter builds on its momentum in grocery retail. Pink Sauce enters exclusive partnership with Walmart and Goodles makes entrance into club channel.

Despite the economic and inflationary environment, brands continued secure large checks and close a few notable acquisitions this year. While 2021 was all about post-pandemic recovery, 2022 saw companies strategizing for long term growth and positioning themselves to navigate the unforeseen bumps and blunders ahead.

As food brands made their way to Natural Products Expo East in Philadelphia last Wednesday, organizations across both the public and private sector convened at the White House for the first Hunger, Nutrition and Health conference in 50 years.

Children’s fresh food brand Once Upon a Farm (OUAF) announced today it has raised an additional $52 million in funding. In an exclusive interview with NOSH, CEO John Foraker said that the capital should carry the brand through to profitability, and allow it to aggressively pursue innovation and customer acquisition.

Once Upon a Farm, the leader of the fresh baby and kid snacking category, continues to champion clean, nutritious food for kids by becoming the first brand to receive the 1,000 Day Promise Certification with their new Advanced Nutrition Blends for baby.

Moving from youngsters to yogurt, Once Upon a Farm co-founder and president Ari Raz announced today he has joined Coconut Cult as the company’s new CEO. Alongside this news, the brand also revealed it would discontinue its line of probiotic gelato.

Kids food company Once Upon A Farm announced today it has acquired baby and toddler meal provider Raised Real, putting the company into the frozen food aisle for the first time. CEO John Foraker says other acquisitions may follow.