Once Upon a Farm
Good stuff makes a good start. Giving our little ones a taste for it welcomes a lifetime of healthy eating that takes joy in real food, fresh from rich soil, clear water, bright air. First meals matter.
Cold - Pressed 4 oz
Kids food company Once Upon A Farm announced today it has acquired baby and toddler meal provider Raised Real, putting the company into the frozen food aisle for the first time. CEO John Foraker says other acquisitions may follow.
In this week’s Checkout, Asian and Hispanic e-grocer Weee! raises $315 million; Meatless Farm opens a new Canadian plant and launches ingredient subsidiary Lovingly Made Ingredients; Once Upon a Farm ages up with a brand refresh; and Fridge No More closes a $15.4 million funding round.
Taste Radio Ep. 234: ‘Once’ Co-Founders Garner & Foraker Open Up About The Importance Of Mission, Middle America & BLM
Once Upon a Farm co-founders Jennifer Garner and John Foraker spoke about the evolution of the company’s strategy for winning over retail buyers, merchandising and communicating brand attributes over recent years and why they believe that “everything starts with the consumer.” They also discussed the company’s relationship with Save The Children and its response to the Black Lives Matter movement.
In June, both leaders and ordinary people who work in the food and beverage industry spoke out against racism as national protests in response to the killing of George Floyd brought to light issues surrounding systemic inequality. Now, brands, distributors, retailers and advertising agencies have begun to take action, or build upon previously established efforts to address this inequality, particularly through programs and initiatives designed to support the advancement of BIPOC entrepreneurs.
In this week’s Checkout, Impossible Foods raises $200 million, Once Upon a Farm launches a shoe collaboration with Tom’s, and Kroger will add a third-party marketplace to its e-commerce site this fall.
Like its consumers, Once Upon a Farm (OUAF) is growing up. The fresh-focused kids CPG brand is launching a new line of non-dairy yogurt and bottled protein smoothies, both moves aimed at helping the brand expand its appeal beyond babies to families. Co-founder and actress Jennifer Garner, herself a mother of an 8, 11 and 14 year old, has been eager for the brand to age-up and “help out the lunch box.”
Much has changed since Harbinger Ventures launched with its first fund of $1.8 million in 2016. Over the past three years the firm, which invests in early-stage companies that are led by female or “mixed-gender” founder teams, has seen interest in its investment thesis grow exponentially. Perhaps the best indication of the changing sentiment: this week the firm announced the close of its second fund, worth $21.7 million — roughly 12 times larger than its first fund.
If you’ve got a big megaphone, why not use it to inspire change? That’s what John Foraker and Jennifer Garner — co-founders of baby and toddler food brand Once Upon a Farm — plan to do. The company announced today a new line of Once Upon a Farm (OUAF) baby food purees that meet the guidelines for the Supplemental Nutrition Program for Women, Infants, and Children (WIC).
Consumers are ready for fresh baby food offerings and it’s time to meet that need head on, believes Once Upon a Farm (OUAF) CEO John Foraker. To test this assertion, the chilled baby and child food brand is ready to “go big” thanks to a $20 million dollar investment announced yesterday. CAVU Venture Partners led the round, with S2G Ventures, Beechwood Capital and other earlier investors also taking part.
No retailers or e-commerce options have been specified for this brand