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At Natural Products Expo East 2019, brands young and old alike debuted products that will take them into new parts of the store. These moves are aimed at exposing them to new shoppers as well as bringing their existing customer base along for the ride.
Oatly is ready to offer shoppers more than just milk, general manager Mike Messersmith told NOSH. Over the next two months the oat milk company will launch a line of ice cream into several national retailers. In 2020 the company will also bring online its largest facility to-date and double its current manufacturing capacity.