Mezcla

Protein bar maker Mezcla is unveiling new branding as it enters its next phase of growth following a recent funding round that brings its total backing to more than $8 million. Additionally, the plant-based bars, which feature a puff-crispy texture, are rolling out to more retail shelves by year-end.

After a successful pilot test last June, functional food company IQBAR is more than doubling distribution of its vegan nutrition bars in Walmart stores. The product is now available in 4-count multipacks (MSRP $6.97) in three flavors – Banana Nut, Almond Butter Chip, Peanut Butter Chip and Chocolate Sea Salt – in 1,800 Walmart stores nationwide. The bars will be stocked in the “Keto protein bar section” in grocery, IQBAR founder and CEO Will Nitze said.

In the latest distribution news, Mason Dixie Foods expands into Whole Foods nationally and enters Wegmans, RollinGreens debuts at Kroger and Walmart, and Tone It Up launches new protein bars and powders in Kroger stores.