Plant-based labeling lawsuit dropped, Kroger rebrands, Tofurky Christmas sweaters and more in this week’s Checkout.
Venture firm PowerPlant Ventures announced yesterday the close of its second fund. At over three times the size of its predecessor, Fund II, which closed at $165 million, will allow the company to further refine its deal structure, co-founder and partner Mark Rampolla told NOSH. He added that the firm “[wants] to change this mindset that capital only cares about return.”
Plant-based brands fight labeling laws, find breakfast partnerships in this week’s Checkout.
While there were plenty of buzzy, ketogenic, CBD-enhanced, cauliflower-based products lurking in Expo booths, if you looked deeper, several larger themes within the natural food industry emerged — including retail channel strategies, the effects of integrated sets and sleepy categories seeing new attention.
JUST, a company that applies cutting-edge science and technology to create healthier, more sustainable foods announced today that it will launch new versions of its highly sought after Just Cookie Dough this summer.