JUST (Eat JUST, Inc.) is a food technology company, and we believe everyone deserves to eat well. We're searching faster and further, working with rural farmers, Michelin-starred chefs, and leading scientists to find tools in the plant kingdom to make our food tastier, healthier and more sustainable.
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Sometimes you have to break a few eggs to make a plant-based omelette. When JUST — then known as Hampton Creek — started up roughly a decade ago, founder Josh Tetrick wanted to shake up the food industry. While his goal has remained the same, the path has changed. The company has expanded its strategy beyond its own branded products to form strategic partnerships with a focus on ingredients as the way forward. To start, the company announced this week a new food service partnership with Michael Foods, a subsidiary of Post Holdings and one of the largest processors of egg products in the world.
Investors are banking on a plant-based ingredient that behaves like egg whites — with potential use across a broad range of food and beverage categories. B2B food tech startup Plantible announced this week the close of a $4.6M seed round.
Plant-based labeling lawsuit dropped, Kroger rebrands, Tofurky Christmas sweaters and more in this week’s Checkout.
Venture firm PowerPlant Ventures announced yesterday the close of its second fund. At over three times the size of its predecessor, Fund II, which closed at $165 million, will allow the company to further refine its deal structure, co-founder and partner Mark Rampolla told NOSH. He added that the firm “[wants] to change this mindset that capital only cares about return.”
Plant-based brands fight labeling laws, find breakfast partnerships in this week’s Checkout.
While there were plenty of buzzy, ketogenic, CBD-enhanced, cauliflower-based products lurking in Expo booths, if you looked deeper, several larger themes within the natural food industry emerged — including retail channel strategies, the effects of integrated sets and sleepy categories seeing new attention.
JUST, a company that applies cutting-edge science and technology to create healthier, more sustainable foods announced today that it will launch new versions of its highly sought after Just Cookie Dough this summer.
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