REAL FOOD FROM THE GROUND UP, Snacks with a Plant-Based Twist, is upping its game just in time for spring, with the launch of a new vegetable base and cracker innovation.

Expo West is known as the viewing ground for rebranding and refreshing existing products and product formats. NOSH will continue to provide a look at those brands who planned to use the show to reveal their new branding or an updated look and feel.

REAL FOOD FROM THE GROUND UP®, Snacks with a Plant-Based Twist, to debut a bright and bold new look and three new butternut squash-based snacks at the Natural Products Expo West on March 4-7, 2020 at the Anaheim Convention Center in Anaheim, CA at Booth #N929 (North Hall).

The plant-powered snack revolution continues at REAL FOOD FROM THE GROUND UP with the expansion of its butternut squash-based line of snacks. The first-to-market Butternut Squash Crackers are available now in both Parmesan and Sea Salt flavors.

Having conquered rice and pizza, cauliflower is coming for the snack aisle. Vegetable-based snack brand Real From the Ground Up (RFFTGU) announced today that it will expand beyond its current lineup of pretzels and cheese crackers, adding eight new products to fill other snacking occasions and reach new demographics.