Brave Robot
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Perfect Day Lays Off 15% of Workforce, Shutters Consumer Biz & Coolhaus
Perfect Day has laid off roughly 15% of its workforce as it moves to exit its consumer-facing business, The Urgent Company (TUC), in order to focus solely on its B2B ingredient sales and nth bio “consulting” precision fermentation business.
Coolhaus Sells to Perfect Day, Will Transition to Entirely Animal-Free Offerings
Alt-dairy ingredient provider Perfect Day has reached an agreement to acquire ice cream brand Coolhaus from investment group Sunrise Strategic Partners for an undisclosed fee, the company announced today.
Perfect Day Brings Animal-free Protein “Front and Center” With New Product Lines
Dairy alternative ingredient supplier Perfect Day announced on Tuesday it has entered the sports nutrition category with the launch of two new lines of protein powders that feature the company’s animal-free whey as the star ingredient.
Perfect Day Launches Brave Robot Cake Mix, Brings on Former MALK CEO
Just weeks after announcing a $350M funding round, animal-free dairy company Perfect Day debuted a new Climate Hero Super Cake Mix mix under its Brave Robot brand. Meanwhile, the company has also brought on August Vega, the former CEO and founder of non-dairy milk brand MALK, as its director of brand for Brave Robot’s parent company, The Urgent Company.
Perfect Day Discusses New Business Strategy, $350M Raise and IPO Plans
Food tech company Perfect Day is again rethinking its recipe for success. The company announced last week it had raised $350 million to execute a new strategy that will see it adopt a three-pronged approach to revenue: selling ingredients to other food and beverage companies, selling finished CPG products in retail and foodservice, and offering food tech development services to other companies.
The Checkout: Cox Enterprises Acquires Brightfarms; Apeel Sciences Raises Additional $250 Million
In this weeks checkout: Cox Enterprises acquires Brightfarms, Apeel Sciences closes another $250 million funding round, TRUFF teams up with Taco Bell and Brave Robot launches cryptocurrency payment options.
Watch: Product Showcase: Ice Cream, Bonus Interviews
In the last edition of Category Close-Up: Product Showcase we spoke with executives from ice cream brands about their latest product launches and the category at large. In this special bonus segment, you’ll hear from a few more brands about the market dynamics that are currently shaping the ice cream industry and what their companies have been up to over the last several months.
Perfect Day & Graeter’s Partner for New ‘Indulgent’ Offering
After 150 years in business, Graeter’s ice cream CEO Richard Graeter says he’s still committed to using the same process his great-grandmother Regina used in the 1900s.But that doesn’t mean the family business is resistant to change: the Ohio-based company announced last week that it would launch a vegan version of its ice cream in collaboration with food tech company Perfect Day.
Perfect Day Funds, Co-Founds New Ice Cream Brand
Moving from supplying brands to also helping create them, vegan “dairy” ingredient supplier Perfect Day announced an agreement in which it is investing in new brand The Urgent Company.
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