Bitchin' Sauce
Overview
Bitchin’ Sauce was founded by husband and wife duo Starr & L.A. Edwards. Joined by her husband, L.A., the two would go on to pioneer an entirely new category of nut-based dips. They started small, initially only selling their almond based dips in the farmers markets in and around San Diego. Folks were going nuts for Bitchin’ Sauce! All the while, L.A. was mastering his own craft of songwriting, forming a band with his brothers and playing rock clubs and festivals across the U.S. Starr and L.A. began touring the nation with their growing family in tow, slingin’ sauce by day and rock ‘n rollin’ by night. Twelve years later, Starr, L.A., and their four children still lead a very nomadic life, bringing their sauce and music with them wherever they go. The Edwards continue to chase their Bitchin’ Vision into new frontiers (most recently with their record label Bitchin’ Music Group), but remain rooted in their mission to make the world a more Bitchin’ place, one tub at a time.
Bitchin' Sauces
Gallery: Pumpkin Spice-Flavored Launches From LesserEvil, GoodPop, Laird Superfood and More
Oh my gourd, it’s fall! To celebrate the season, a multitude of brands are releasing new pumpkin spice-flavored products designed to transport customers straight to the pumpkin patch. Check out the gallery below for new releases from Laird, Lesser Evil and Tiesta Tea, among others.
Notable New Products: Casera-Style Salsas & Muscimol Gummies
In this week’s notable new products roundup, Siggi’s and KIND get a head start on the fall season with pumpkin-inspired offerings, Rivalz introduces a single-serve format, and Siete debuts a line of salsas.
Distribution Roundup: Dumpling Daughter Expands Retail Footprint, Goodles Goes Club
Dumpling Daughter builds on its momentum in grocery retail. Pink Sauce enters exclusive partnership with Walmart and Goodles makes entrance into club channel.
Bitchin’ Sauce Pushes Into C-Store Channel With Bitchin’ Snacks Line
After celebrating a decade in business this fall, which consisted of a “series of small victories,” according to founder and CEO Starr Edwards, Bitchin’ Sauce is taking on a new challenge. Eyeing growth beyond its core sauce line, the almond dip brand is targeting the convenience store channel with its new Bitchin’ Snacks line, which rolled out at 7-Eleven locations across Southern California last month after an initial launch through the retailer’s Sips & Snacks program.
No retailers or e-commerce options have been specified for this brand