BetterBrand

The most popular stories on Nosh this year represent a balanced diet of turmoil and triumphs. A handful of acquisition announcements captured readers’ attention, in addition to some ongoing bagel drama and a legal battle over peanut butter and jelly sandwiches. Read on for the good, the bad and the cringey. 10. Rainforest Distribution Acquires… Read more »

Cold Chain 3PL, an ecommerce cold goods fulfillment service, stated it is not working with BetterBrand, an assertion that runs counter to the low-carb bread company’s claims.

BetterBrand rode the rumor roller coaster this week, and it’s only Thursday. The company was said by some media outlets to be in the process of shutting down, but the story that has unraveled is even more complex.

On CPG Week, the podcast team talks about the PepsiCo acquisition of Siete Foods, uncertainty about the future of a low-carbohydrate baking company and some high-profile beverage industry leadership changes.

BetterBrand, the company behind low-carb bagels, buns and rolls with a pre-money valuation of $170 million, might be in the process of shutting down as its website has been recently disabled and customers have taken to social platforms to express complaints over unfulfilled orders and a lack of communication.

In this week’s notable new products roundup, Siggi’s and KIND get a head start on the fall season with pumpkin-inspired offerings, Rivalz introduces a single-serve format, and Siete debuts a line of salsas.

BetterBrand, the company leading innovation in the $12 trillion refined carb space, unveils its second product category with the launch of The Better Bun.

BetterBrand founder/CEO Aimee Yang spoke about how she analyzed the opportunity to create a better-for-you bagel, why raising her first $1 million was both remarkable and lamentable, the fortuitous way she met several investors, what she wanted to convey in branding and package design and why she embraces a “software mindset” when it comes to iteration.