Ray Latif
Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.
Posts by Ray Latif
Coca-Cola-Funded Study Outlines Key Metrics on Millennials’ Impact at Retail
You hear it all the time: millennial consumers are changing the way companies do business. Certainly, change is evident in how brands evolve and introduce new products, with particular regard to millennial demand for clean labels and sustainability. Yet how is the demographic set, loosely defined as those aged 20-35, shopping for products at retail?
Want to Learn More About Your Consumers? Visit Them Where They Shop.
As a food or beverage entrepreneur, you could spend dozens of hours combing over sales data or enlist a marketing firm as a way to gain some insight into what consumers think of your brand. But why not just ask them directly?
What Should I Consider When Evaluating a New Concept?
In each encounter with a new entrepreneur, Bob Burke, the founder of Natural Products Consulting, says that he asks a few simple questions to gauge whether or not a brand will have a chance in the marketplace.
Chobani Announces Plans to “Invest in and Cultivate Emerging Food Entrepreneurs”
The Chobani Food Incubator is a new program that will “invest in, support, and scale young and growing companies” that focus on creating healthy and natural products, according to the company.