Nosh Staff

Many brands took to this year’s Expo West to highlight rebrands and packaging refreshes across existing products and formats. Check out this gallery for the fresh new looks.

Yellow pea-powered pantry staple brand ZenB has grown its lineup to span pastas, sides and snacks with a single legume as its North Star. The brand has quickly innovated and entered new categories – but how does it decide what comes next?

Evergreen talked to Nosh about its packaging rebrand and reformulated better-for-you breakfast products as it sheds its identity of being a health food brand and positions with flavor first towards more conventional consumers.

Continuing with our Expo West 2024 coverage, here’s a look at some of the hottest new products and trends that we spotted on the show floor last week, including Lessr Evil’s better-for-you take on Funyuns, Icelandic Provisions’ collection of alt-dairy skyr, and much more.

With its launch of shelf-stable aiolis, Haven’s Kitchen is set to expand into new retail channels, including online grocery.

More takeaways from Expo West including more Canadian snack companies looking to expand their footprint in the U.S. and details on Kevin’s Natural Foods moving into the frozen aisle after its 2023 sale to Mars.

In this capital-constrained environment, startups are tapping conventional options as well as celebrities, consumers and distributors to rake in extra cash.

As the plant-based alternative segment has matured, a handful of brands have tried to cross category lines and TiNDLE is the latest challenger.

Los Angeles-based startup ChiChi Foods is harnessing the power of the chickpea to create a higher-protein replacement for traditional oatmeal.

This latest news roundup from Expo West 2024 highlights Mauna Loa and Kokada’s unique ways of bringing back nostalgic products, Yo Egg and Crafty Counter’s plant-based spins on eggs, and ChiChi’s efforts to turn the oatmeal category on its head.