Nosh Staff

At Natural Products Expo East 2019, brands young and old alike debuted products that will take them into new parts of the store. These moves are aimed at exposing them to new shoppers as well as bringing their existing customer base along for the ride.

Influential natural foods entrepreneur and investor Steve Hughes reflected upon his roles as the founder of Boulder Brands and co-founder of investment firm Sunrise Strategic Partners. As part of our conversation, he explained why he believes the funding environment for natural CPG brands is “capitalism at its absolute best,” and what he sees as the most exciting development for the industry.

At Expo East, several brands unveiled new packaging featuring brighter colors, added nutritional callouts, new logos and slogans, and revamped flavor names.

Last year’s Expo East demonstrated growth in the keto space, and we continue to see that proliferating through this year’s Expo East 2019 show. While some brands like Once Again, Kiss My Keto and Know Brainer are showcasing new products, others like Toronto-based Unbun are aiming to enter the U.S. market.

Evan Holod, the CEO of Michel et Augustin US, the American arm of the popular French snack maker, explained how the company reimagined its brand positioning and product packaging for American audiences.

August saw brands release new products designed to combat summer temperatures and get ready for back-to-school, from Coolhaus and French’s limited edition mustard flavored ice cream to easy breakfast options from Mom’s Best Cereal and Abe’s. Check out more of August’s new products below, including new launches from Frozen Garden, Brekki and Smashmallow.

In this episode, we sat down with one of the most influential health and wellness experts in America, Dr. Andrew Weil. As part of our interview, Dr. Weil discussed his views on anecdotal versus clinical evidence, the concept of “food as medicine,” and his growing interest in personalized nutrition, cannabis and psychedelics. He also explained his criteria for endorsing and investing in food and beverage brands.

In this video recorded during NOSH Live Summer 2019, Sarah Alderson, Walmart’s divisional merchandise manager of chilled packaged goods, and Laura Rush, divisional manager for frozen foods, describe how Walmart seeks out and supports emerging brands.

Bobo’s founder Beryl Stafford and company CEO T.J. McIntyre spoke about their work dynamic, how they assigned responsibilities and guidelines for their respective roles, and why “the one thing that really serves as the foundational element of who we are is the actual bar.”

Teddie Natural Peanut Butter president/CEO Mark Hintlian explained why the company’s obsessive commitment to quality and dedication to its employees have been bedrocks of its success. He also spoke about how Teddie communicates the nutritional benefits of its products.