Posts by Jeff Klineman
The increased demand for products through online sellers like Amazon means that brands need to shift tactics — something that’s hard to do during a crisis; Betsy McGinn sat for a video interview with Jeff Klineman, BevNET’s editor-in-chief, to provide important advice on how brands should approach their Amazon and broader e-comm strategies as consumer behavior takes a disruptive turn to online food and beverage purchasing.
In a video call with BevNET editor-in-chief Jeff Klineman, Adnan Durrani, the CEO of American Halal, the maker of the Saffron Road line of meals and snacks, gave strategic insight into the challenges of operating a large food and beverage company during these chaotic times, which Saffron Road — and other food and beverage brands — are currently experiencing.
Clayton Christopher, the founder of Sweet Leaf Tea and Deep Eddy Vodka, told BevNET that he’d left an active role within the CAVU organization earlier this year, although he is continuing to work as a board member and advisor to the brands in his portfolio from CAVU’s first two investment pools.
In an interview recorded at Natural Products Expo West, BevNET and NOSH Editor-in-Chief Jeffrey Klineman sat down with Stonyfield founder Gary Hirshberg to discuss the company’s history, what the future for the brand looks like under new owner Lactalis and how the category has changed.
This year’s annual Natural Products Expo West drew over 85,000 attendees to view the latest products and innovations in natural food. In this video, BevNET editor-in-chief Jeff Klineman and NOSH editor Carol Ortenberg go beyond new products to discuss some of the key themes that could be deduced from the show floor; they talk about the move of CBD into food, the uptake of a variety of plant-based products, and where the ketogenic diet is taking new product development.
This morning, soft drink and snack giant Pepsi announced that it was buying Health Warrior, an upstart snack bar company that is best known for its use of chia — and other nutritional seeds and nuts — in its plant-based products.
Brown’s departure comes less than 18 months after joining the Greek yogurt market leader.
In this video, filmed at the just-completed Natural Products Expo West, Tiny Hero director of marketing, Christie Lee, spoke with BevNET editor-in-chief, Jeff Klineman, about the company’s strategy to adapt its proprietary quinoa line to a variety of pre-finished dishes.
To suppliers, the end of the Whole Foods relationship isn’t a binary anymore, where they’re either in Whole Foods or they aren’t really in the natural channel at all.
Try even as the most hard-core carnivore might, it’s hard not to buy into the world-changing vibe at Beyond Meat. A visit with Goldman, the organic tea crusader who is currently the company’s board chair, finds him excitedly pointing out the massive expansion that’s about to take place.