Carol Ortenberg
Posts by Carol Ortenberg
Watch: NadaMoo CEO Reflects on 15 Years in Business
In this video NadaMoo CEO Daniel Nicholson traces back the evolution of the brand and discusses how the interest (and investment) in both the frozen dessert set and plant-based products has impacted the company. He also shares how the company has managed to find success over the past 15 years.
Struck Tries to Continue Streak with Noops Launch
Gregory Struck has spent over ten years trying to reinvent classic American favorites with a better-for-you bent. Now the Long Island Iced Tea and Hungryroot cofounder is at it again with Noops, a new line of indulgent oat milk puddings, this time with the backing of several prominent investors.
Covet PR Acquired, CEO Says Traditional PR Is ‘Broken’
This week Covet PR, a public relations firm focused on CPG and wellness, announced it had been acquired by digital marketing company Power Digital. The firm, which was founded by Sara Brooks in 2014, will now be known as the Covet Consumer Business Unit, with Brooks taking on the role of President.
Little Secrets Founder/CEO Departs as Company Announces Low-Sugar Line
Chocolate company Little Secrets has announced that its founder and CEO Chris Mears will depart the brand, with president and COO Jeremy Vandervoet taking on the role. The company also said it plans to launch a low sugar line as it evolves beyond its core focus on indulgent products.
Adlam Joins Good PLANeT: ‘It’s an Echo’ of Beyond Meat’
A leader from dairy and meat snacks companies is joining the plant-based revolution. Non-dairy cheese company Good PLANet announced today Bart Adlam, formerly of Chef’s Cut and Siggi’s, will join the company as co-CEO, a role he will share with founder and current CEO David Israel.
Watch: How OffLimits Cereal Plans to Break Out of the Box
In this video interview, Emily Elyse Miller discusses the launch OffLimits, of her new quirky cereal line, including her creative process and where she feels mainstream CPG products are missing the mark. Miller also discusses what the process of raising venture funding was like for a new, entrepreneur who isn’t worried about making a product that’s “going to please everyone.”
NACS Cancelled, Will Move to Virtual Event Series
This afternoon the National Association of Convenience Stores announced that it would cancel its planned October trade show, which was to be held in Las Vegas. The event was one of the few remaining food- and beverage-heavy trade shows in 2020 that had yet to announce its cancellation.
Better Meat Co Raises $8 million for Meat/Veg Blends
The Better Meat Co. wants to reduce consumption of animal products. But rather than coming at the problem with an all or nothing approach, the company instead has pinned its hopes to incremental change on the part of both large meat producers and consumers alike.
Devil’s Cabbage in Disguise: Heaven’s Lettuce Hemp Chips Challenge Kale
Hemp chips might cure your munchies if brothers Gary and Greg Avetisyan have their way. The duo recently launched Heaven’s Lettuce, a line of crispy vegetable chips made from hemp leaves, with the intention of usurping kale’s throne as America’s favorite cabbage cultivar.
Misfits Market Closes Round, Will Scale Marketplace Offering
Grocery delivery service Misfits Market announced yesterday the close of an $85 million round of capital led by Valor Equity Partners. Additional investors included Greenoaks Capital, Third Kind Venture Capital, and Sound Ventures. The funding will go, in part, towards helping the brand expand further into offering more center store offerings.