Brad Avery

Convenience channel growth decelerated to 1.7% in the first quarter of the year, underperforming all other retail channels, according to market research firm IRI’s “The Convenience Store Landscape Q1 2022” report released this week.

As leading mass retail chains Walmart and Target face excess inventory and margin pressures amid high inflation, food and beverage emerged as one of the strongest CPG sectors during the retailers’ Q1 earnings reports last week. How Did Mass Retailers Perform in Q1? Walmart grew global revenue 2.4% to $141.6 billion in its Q1 of… Read more »

Food tech-focused company Tomorrow Farms is bringing its first product line to market with the launch of Bored Cow, an animal-free dairy milk produced in partnership with Perfect Day. Formally announced on Thursday, Bored Cow is made with Perfect Day’s animal-free whey protein, which is produced via a precision fermentation process that creates replicas of… Read more »

Icelandic low-sugar snack and breakfast products maker Good Good has closed a $20 million Series B round led by European capital group Strategic Investment Advisors (SÍA). The new funding, announced today, arrives as the company continues to double its revenue year-over-year and the financing will help the brand in “strengthening the Good Good shareholder group… Read more »

Bragg Live Food Products is probing another flank in its ongoing attack on apple cider vinegar fueled gummy supplements, which it considers a threat to the business health of the 110-year-old brand. A few weeks after an unsuccessful regulatory battle against leading ACV gummy brand Goli, Bragg, which largely sells liquid ACV and ACV-based drinks,… Read more »

After partnering with author and television host Padma Lakshmi last fall, yogurt and lassi maker DAH! is preparing to put the culinary expert front and center next month as it begins a new marketing push built around consumer education. Founded in 2006 by Indian expat JD Sethi and Ajeet Burns, the Massachusetts-based brand produces a… Read more »

Wellness aficionados know you are what you eat. But now, Huel is hoping consumers will also wear what they eat. Last month, the U.K.-based protein and meal replacement beverage maker announced its latest product line, Huelwear, a sustainably produced fashion line featuring animal-free clothing. The clothes are available direct-to-consumer via Huel’s website and the line… Read more »

The National Advertising Review Board (NARB) has upheld a previous National Advertising Division (NAD) ruling supporting supplements brand Goli Nutrition’s right to use the term “Apple Cider Vinegar” (ACV) in the name of its gummy products, but said the company must discontinue certain claims and slogans that suggest the products have similar efficacy as liquid… Read more »

gmgn supply co. Launches with Crypto-Inspired Cereal As major CPG conglomerates dip their toes into the web3 sector through NFT drops and other crypto-inspired marketing campaigns, a new DAO, gmgn supply co., launched this month with the lofty goal to “take on General Mills, Nestle and Unilever” through a decentralized business model. – and it… Read more »

Clif Bar & Company will cease using the slogan “The Ultimate Energy Bar” in conjunction with “an optimal blend of protein, fat and carbs” in its marketing campaigns after the National Advertising Division (NAD) of BBB National Programs found the slogan constitutes an unsubstantiated claim about the superiority of Clif’s snack bars. In its final… Read more »