Brad Avery
Posts by Brad Avery
Retail Strategy Firm PLTFRM Broadens Base with Eye to New Channels
As online marketing and ecommerce have radically changed the playbook for brands, CPG strategy firm PLTFRM is aiming to provide a new “operating system” for modern startups, and now it’s expanding its retail and marketing services to new channels and new industries.
CVS Launches Well Market Store Brand, Will Phase Out Prior Private Label Lines
National drugstore chain CVS Pharmacy is the latest retailer to debut a revamped line of private label food and beverage offerings, announcing today the launch of Well Market, a new store brand featuring a variety of wellness and next-gen snacks and drinks.
Laird Superfood: Q1 Earnings Marks Return to ‘Growth Story’
Don’t call it a turnaround – at least that was the attitude of Laird Superfood CEO Jason Vieth during the nutrition brand’s Q1 2024 earnings call yesterday, declaring that the “turnaround story has officially become a growth story once again.”
Nutritional Snacks Manufacturers TruFood, Bar Bakers Merge
Two specialty nutritional foods manufacturers have combined as Pittsburgh-based TruFood Manufacturing announced today it has completed a merger with West Coast snacks producer Bar Bakers, LLC.
Retail: Good Food Holdings Envisions Grocery’s Tech-Powered Future
Good Food Holdings has kicked off a bold new era for the company with its adoption of new in-store technology at all five of its banners, adding amenities like digital item tags, smart shopping carts, and apps with A.I. capabilities.
They’re HERE: Nothing Spooky About These Real-World A.I. Uses in CPG
In between the grandiose visions of the A.I. future that have dominated the discourse, and the heaps of investment dollars flooding the sector, these programs are already being integrated into many aspects of life and business.
Ghost, General Mills Bring Nostalgic Focus to Protein Cereal Category
Why is a performance energy and protein brand expanding into the breakfast set? Ghost Lifestyle co-founder, CEO and self-described “cereal aficionado” Daniel Lourenco said “that’s the easiest question of all.”
Green Circle: Are Plant-Protein’s ‘High’ Costs Overstated?
A new report by Green Circle Capital Advisors is arguing that perception around plant-based protein costs being higher than their animal-based counterparts is inaccurate once you consider the actual protein content of meats and dairy products.
Whole Foods to Open Mini “Daily Shop” Stores in New York
The Amazon-owned grocery chain announced today that it will begin opening up new “small-format” stores, called Whole Foods Market Daily Shop, for quick trips in several urban markets, beginning with a Manhattan location this fall.
DayDayCook Wants to Become the “General Mills for Asian Food”
When Norma Chu founded DayDayCook in 2012, the Hong Kong-based company was simply an online recipe sharing platform. Twelve years later, with Chu still at the helm as CEO, it’s become a publicly traded global CPG portfolio business specializing in Asian food brands.