Adrianne DeLuca

After two years on the market, breakfast bar maker Over Easy is looking beyond its core category with the goal of becoming a convenience-oriented brand “for the masses,” according to Kyle Maggard, founder and CEO.

Consumers are searching for new forms of convenience, whether as clever packaging or new products, and prioritizing exciting and unfamiliar flavors at mealtime, according to market research firm IRI’s annual New Product Pacesetters report, released yesterday.

Beyond Meat, which has been in a legal dispute with former manufacturing partner Don Lee Farms for almost five years, has now been hit with a case by consumers claiming they’ve been misled and lied to about the comparability of Beyond’s protein to animal products.

While a sweeping, nationwide recall of one of Smucker’s flagship product lines, Jif, may have stunted gross profits this quarter, the CPG giant reported today that net sales increased 6% to $113.6 million during Q4 FY2022.

Don Lee Farms filed a lawsuit against Beyond Meat last week. Allegations against Beyond Meat include misleading consumers, touting inaccurate nutrition labels that violate FDA regulation, creating unfair marketplace competition and a range of underlying issues with the company by CEO Ethan Brown, who is described in the complaint as having “an appetite for excuses.”

Colorado governor Jared Polis has signed a bill that requires packaging producers and printed paper manufacturers to help operate and fund a new statewide recycling program that aims to increase recycling rates and create a circular economy for all recyclable materials, primarily plastic bottles, paper-based packaging and cans.

In this week’s Checkout: The Very Good Food Company secures capital to keep its doors open; Hormel reports double digit sales increase despite bird flu outbreak and inflationary pressures; and Danone North America commits to Zero Waste to Landfills by 2025.

Despite multiple rejected attempts, Virginia-based alt-sweetener startup Bonumose will keep working to “compel and convince” the FDA to reconsider a regulation that mandates that its proprietary alt-sweetener, tagatose, be labeled under ​​total or added sugar counts on Nutrition Facts Panels (NFPs), said the company’s CEO Ed Rogers.

The National Advertising Division (NAD) of BBB National Programs released a statement today recommending that the supplement maker remove messaging from labels and advertising materials that claim or imply its Mixed Berry-flavored ashwagandha gummies will improve sexual function, weight loss and physical performance.

In honor of Asian American and Pacific Islander Heritage Month, Pocket Latte co-founder and CEO Chris Young took to LinkedIn to open up about the “prejudicial hurdles and preconceived notions,” his founding team has faced as “perceived foreigners” in the chocolate category.