Adrianne DeLuca
Posts by Adrianne DeLuca
The High Shelf: How CPG Will Play A Part In On-Premise Cannabis
Whether you choose to sip it, snack it or smoke it, consuming weed in any form in a public setting has been illegal – until recently. Slowly but surely, cannabis-friendly lounges are coming into existence and may present new opportunities for non-infused CPG brands.
“We Need A Tipping Point”: Can New Research Unlock Regen Ag’s Potential?
Data collection, collaborative case studies… and farming? Those are the central tenets of a new approach to regenerative agriculture, spearheaded by a trio of two CPG brands and one non-profit
Van’s GF Waffles Recalled For Accidental Wheat Inclusion
Van’s International has issued an urgent, voluntary recall for certain lots of its Gluten Free Original Waffles as they may contain undeclared wheat. The issue was identified by a consumer who noticed a “wheat-containing product was distributed in packaging that did not reveal the presence of wheat.”
Aspartame Anxiety: WHO Set to Label Sweetener as ‘Possible Carcinogen’
Is aspartame a carcinogen? That’s the concerning question the cancer research arm of the World Health Organization (WHO), has been asking itself lately. And it looks like, in their opinion, the answer is yes.
Where Will Joyful Ventures Deploy New $23M Fund?
A new $23 million VC fund is seeking scalable, early-stage, sustainable protein-focused startups to back. Launched by Joyful Ventures, the fund is specifically looking to invest in B2B businesses that have the ability to deploy multiple revenue streams and support the growing infrastructure needs of the alt-protein category.
How Will Toto Scale Its Adaptogenic Cookie Business?
If your grandma’s homemade cookies were packed with gluten free, clean label and adaptogen ingredients, they might taste something like Toto — or so the brand hopes.
Tony’s Chocolonely Brings In $21M To Expand Mission
Tony’s Chocolonely has tapped into its existing shareholder base to raise $21.8 million that will see the organization accelerate the growth of its mission, brand and B2B business. The round saw participation from majority shareholder Verlinvest, investment firm Jam Jar and holding company Genuine Chocolate, among others.
Does Stonyfield’s Pouch Investment Signal A Kid Snack Format Shift?
When Stonyfield became the first organic yogurt producer to put its product into pouches a decade ago, Cassidy claims both parental preferences and the Stonyfield business began to evolve.
The Whole Bowl: Briannas Acquires New Salad-Parts
After 40 years in the salad dressing business, Brianna’s is shaking things up. The company is opening a new chapter that includes new category expansions and, as announced last week, the acquisition of cheese snack maker John Wm. Macy’s
Eat Or Bake? Whoa! Dough Says Both
Whoa! Dough has been selling shelf-stable plant-based and gluten-free cookie dough protein bars since late 2020 and now turned its attention to cookie dough’s main use – cookies – with the launch of Eat or Bake Cookie Dough this week.

