Adrianne DeLuca
Posts by Adrianne DeLuca
Novus Foods Debuts New Protein Dessert Line Under Winky
Noosa parent company Novus Foods is pushing deeper into the fridge, extending and evolving its mainstream gelatin brand Winky into a functional food platform with the debut of a new protein-forward dessert line.
Hain Celestial’s Snack Sale Advances Turnaround Strategy In Q3
Three months after offloading its snacks business, Hain Celestial reported its free cash flow increased to $35 million and debt fell below $145 million year-to-date during its third-quarter earnings, released today.
Food Tech’s IP Dilemma: Protect the Science or Grow the Category?
An IP lawsuit over plant-based egg white protein could determine the future of a pair of food tech companies right as they are on the verge of scaling.
[Exclusive] Jesse & Ben’s Locks In $10M
Jesse & Ben’s announced today it has raised a $10 million Series A round led by venture capital firm Greycroft to fuel retail expansion and continue expanding the company’s supply chain.
Whole Chunk: Plant Based Steak Hits Whole Foods
Alternative steak maker Chunk Foods has secured shelf space in the freezers of Whole Foods, bringing three SKUs of its soy-based product to the natural channel retailer’s Northeast region this month.
Yaza Leans on Tzatziki to Unlock Conventional Retail
Yaza is prioritizing consumer education and brand expansion as it works to move beyond startup mode and build a solid brand block around its “Mediterranean Made Easy position,” complete with a new look and new products.
Violife Parent Co. Up For Sale, Nears $10B Valuation
Flora Food Group, the spreads business spun off from Unilever in 2018, is potentially heading toward a sale.
PepsiCo, Samyang Extend With Fresh, Spicy, On-Trend Innovations
As consumer interest continues to shift toward fresh, simple ingredients and spicy, globally-inspired flavors, two large CPG players – PepsiCo and Samyang Foods – have extended their respective leading brands to meet those demands.
How Laird Superfood Rebuilt for Scale – and Restarted Its Acquisition Engine
We caught up with Laird to understand how it has gone from a business in need of a turnaround to a strategic superfood acquisition platform in just four years.
Good Dee’s Founder Acquires West Food Brands
Deana Karim, the founder of direct-to-consumer low-sugar, low-carb and gluten-free baking brand Good Dee’s, has acquired and relaunched West Food Brands (WFB).


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