Adrianne DeLuca
Posts by Adrianne DeLuca
Purely Elizabeth Reportedly Exploring Sale
Granola, oatmeal and cereal producer Purely Elizabeth has reportedly tapped Houlihan Lokey to explore a potential sale that could value the company at over $600 million.
Treeline Cheese Bets on Cottage Cheese, DTC for Growth
Treeline Cheese has ridden out the hype cycle of plant-based dairy and has finally nailed product market fit, according to founder and CEO Michael Schwarz.
Frozen One Raises $2M
High protein ice cream maker Frozen One announced it has raised a $2 million seed round led by Supernatural Ventures and The Angel Group with additional participation from Tonic Ventures and Lucinda Capital.
Oishii Looks Beyond Luxury With Accessible $5 Strawberry Pack Format
Vertically farmed berry producer Oishii is aiming to make its products more accessible with a range of new strawberry formats at significantly lower price points than its original $20 varietal.
Laird Acquires Terrasoul Superfoods, Expanding Ingredients Platform
Laird Superfood has acquired vertically integrated wellness product platform Terrasoul Superfoods for $48 million, continuing its strategy to grow through M&A.
Inside Clover Sonoma’s Local-First Playbook for Reviving Whole, Natural Dairy
Clover Sonoma isn’t trying to chase trends or scale nationally. With a portfolio spanning seven dairy categories, it believes it has a better opportunity to meet the local community with “real dairy” at a moment when food trends are driving consumers back to the cow.
[Exclusive] Ripi Lands $2.4M, Preps National Target Launch With Freshly Founder Backing
Ripi has raised $2.4 million in a seed funding round led by growth equity firm Cutting Horse. Great Circle Ventures, Paperboy Ventures, SuperAngel.Fund and “a bunch of other angels” also contributed, said founder and CEO Ian Tecklin.
KIND’s Paper Wrapper Test Shows Promise, But Pricing Still Blocks Scale
Making the margins work on sustainable packaging remains an industry-wide puzzle that’s yet to be pieced together. Mars-owned KIND Snacks now has a months-long experiment behind it to back that up.
Thrive Market Pushes Suppliers Meet Scope 3 Targets As EPR Rules Loom
Thrive Market unveiled the Climate Action Working Group, designed to support CPG brands, as well as Thrive’s owned-brand suppliers, in measuring and reducing their carbon and plastic footprint.
Can Sourdough Be Scaled? Leaven Foods Is Betting It Can
Big Bread still hasn’t cracked the sourdough code, but San Diego-based biotech company Leaven Foods may have just created the secret ingredient to make true sourdough work at scale for home bakers and professionals alike.






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