Glass: the clear choice for food packaging

Launching a product in today’s environment is no easy feat. Especially when it feels like the market is changing every day. When you want your product packaging to stay relevant, don’t fall for fads. Instead, launch your product in packaging that’s tried and true: glass.

Besides standing the test of time, here’s how glass will give your new launch a boost.

Glass enhances product perception
When looking at a store shelf, consumers see glass as the premium option and naturally perceive it as higher quality. This association matters — according to a survey commissioned by O-I, 56% of consumers say packaging quality is as important as product quality. Compared to plastic, consumers are more likely to believe food in glass tastes better. Boost initial product perception with glass.

Glass creates connections
Before shoppers make a purchase, they need to connect with the item. Because glass is transparent, it encourages shoppers to engage with products by getting up close and personal. Once they’ve picked up the product and looked inside, they can be confident they’re buying something great.

There’s a clear demand
Shoppers want to add glass-packaged foods to their carts, but these products can be hard to come by in stores. According to the above survey, 58% of shoppers claimed a lack of availability kept them from buying food items in glass. Launching in glass means giving consumers what they want: their new favorite food in high-quality, aesthetically pleasing packaging.

Food tastes better in glass
Glass is odorless and flavorless — and preserves taste like no other. Developing a great-tasting product is hard work, so don’t jeopardize that with a plasticky aftertaste. In fact, according to the above O-I study, 61.8% of consumers cited glass’s heightened ability to convey flavor as one of their main motivators when choosing the packaging.

It’s kind to the planet
With just four ingredients, glass is the most sustainable packaging choice. Plus, it can be infinitely recycled — and quickly, too. It takes just thirty days to go from being tossed in the recycling bin to being tossed in another shopping cart. That’s if shoppers don’t keep the packaging to repurpose in their own homes. Either way, glass is the kindest packaging choice and allows brands to be truly sustainable.

Grocery stores are packed full of plastic. Stand out on shelves and give consumers the high-quality, taste-bud friendly, and sustainable packaging they want — glass.