Bubbies Ice Cream Unveils Two New Mochi Flavors – Ube and Mocha Chip – at Expo West

PHOENIX, Ariz.— Bubbies Ice Cream, the iconic and number one mochi brand in the natural channel according to SPINS*, will debut two new mochi flavors at Natural Products Expo West 2023 (Booth #N514): Ube and Mocha Chip. Expo West attendees will be among the first to taste these newest additions to Bubbies’ portfolio of handheld mochi treats.

The Ube variety fuses classic Japanese-inspired mochi with creamy, vibrant Ube, a purple yam that has long been a staple in the Philippines, to make a new highly desired mochi ice cream flavor. Ube has been gaining popularity as a rediscovered flavor, and 2023 is positioned to be its biggest year yet as Ube continues to show up on various food trend lists and in food and drink creations (source: New York Times). This year, Bubbies will bring this on-trend, globally inspired flavor to the masses in a new and exciting format. Bubbies Ube Mochi Ice Cream will be available for retailer pick-up beginning Q3 at an SRP of $5.99-$6.99 per 6-pack box. Additional flavor details include:

• Ube Mochi Ice Cream: Filled with super-premium Ube ice cream and delicately wrapped in vibrantly purple mochi dough, Bubbies Ube Mochi offers a perfectly balanced creamy, nutty, vanilla flavor. *Contains Certified Kosher Dairy*

In addition to Ube, Bubbies will debut its new Mocha Chip flavor at the show, which will offer consumers a twist on the traditional coffee ice cream scoop by wrapping creamy, coffee ice cream with chocolate chips in delicate, chocolate mochi dough. The super-premium coffee ice cream in this perfectly-portioned sweet treat is made using a Kona Coffee Blend – a blend of coffee that’s farmed and processed in the Kona Coffee Belt on Hualalai and Mauna Loa in Hawaii. This sourcing offers a deeper connection to Bubbies Ice Cream since the brand started off as an ice cream shop on the island of Oahu in 1985. Available nationally at Whole Foods and Wakefern beginning in early Q2, the Mocha Chip flavor will have an SRP of $5.99-$6.99 per 6-pack box. Additional flavor details include:

• Mocha Chip Mochi Ice Cream: Filled with coffee ice cream, packed with chocolate chips, and delicately wrapped in chocolate mochi dough, Bubbies Mocha Chip offers a mild and sweet handheld coffee ice cream experience. *Contains Certified Kosher Dairy*

“We can’t wait to transport this year’s Expo West attendees to ice cream paradise with our latest flavor innovation,” said Katie Cline, Vice President of Marketing at Bubbies Ice Cream. “Ube and Mocha Chip are an extension of our promise to offer a better-for-you, ice cream experience that meets consumers interest in flavor profiles and are on trend and exciting.”

Through each new innovation, Bubbies is taking its frozen novelties to new heights with twists on classic flavors and a continued commitment to using only the best, real ingredients. Both new flavors are only 90 calories per piece, Certified Gluten-Free, non-GMO, and are made with high quality ingredients (such as no rBST dairy).

Bubbies Mochi can be purchased at select Whole Foods Market, Publix Super Markets, Sprouts Farmers Market, Safeway, H-E-B, Gelson’s Market locations, online via the brand’s website, and many other retailers across the country.

*SPINS TOTAL NATURAL ENHANCED CHANNEL and Total Brand Dollar Sales latest 4 weeks ending 1/29/2023

For More Information:
https://bubbiesicecream.com/