Rabobank: Pandemic Sparks On-Premise Evolution, Off-Premise Innovation

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The shift away from on-premise use occasions sparked by the COVID-19 pandemic has inspired beverage companies to respond with unique innovations for at-home consumption, according to a new report from Rabobank’s research division. In this interview, Steve Rannekleiv, Global Strategist for Beverages at Rabobank, discussed the findings of the report and highlights how beverage brands are showing resilience and creativity to enhance the off-premise experience, as well as how the on-premise sector and e-commerce are evolving in the wake of the pandemic.