How Yaza Went National at Whole Foods Just Weeks After Its Launch

Feb. 18, 2025 at 1:29 PM


How many brands can you name that secured national distribution at Whole Foods just weeks after launching? In this episode, we dive into one such success story: Yaza, a rapidly emerging brand of Lebanese-style labneh.

Show notes:

Interview: Christian Karim Khalil, Founder & CEO, Yaza - Yaza specializes in Lebanese-style labneh, a creamy, dairy-based spread that has long been a staple in Middle Eastern cuisine. Launched in 2024, Yaza sets itself apart by emphasizing authenticity and health benefits, including high protein and probiotics. In this conversation, Christian shares how Yaza overcame early production challenges, why Whole Foods recognized the brand’s potential, and how he is strategically evaluating potential collaborations to fuel further growth and expansion.

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