StirItUp Brings Shelf-Stable Hummus to Healthy Office Workers

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Meet StirItUp, the producer of hummus brand Hummustir, and the featured brand in this week’s episode of Elevator Talk. Unlike other hummus options -- which are generally sold out of the refrigerated case as a pre-prepared dip -- Hummustir is shelf stable and allows consumers to customize the seasoning of their hummus. Tune in to hear Rakesh Barmecha, CEO of StirItUp, discuss how the brand identified its core consumer and refined its branding and value proposition.

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