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Hey Frida Beauty and Relax Bars Focus on Functionality


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Tessa Wanders is the founder and CEO of Hey Frida, a San Francisco-based food startup offering low-carb, functional snack bars. The brand has two SKUs, Beauty Bar featuring collagen and Relax Bar featuring collagen and L-theanine. Hey Frida aims to serve shoppers searching for low-carb and low-sugar options, including diabetic and ketogenic consumers. The brand raised a friends and family round of funding in 2019 and is focused on nurturing its current retail locations and continuing its expansion across San Francisco. Wanders is open to working with a strategic partner that has a network of retailers and can help with distribution.

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