Hey Frida Beauty and Relax Bars Focus on Functionality

May. 7, 2020 at 5:47 PM

To play this video, become a BevNET/NOSH Insider or Login.

Tessa Wanders is the founder and CEO of Hey Frida, a San Francisco-based food startup offering low-carb, functional snack bars. The brand has two SKUs, Beauty Bar featuring collagen and Relax Bar featuring collagen and L-theanine. Hey Frida aims to serve shoppers searching for low-carb and low-sugar options, including diabetic and ketogenic consumers. The brand raised a friends and family round of funding in 2019 and is focused on nurturing its current retail locations and continuing its expansion across San Francisco. Wanders is open to working with a strategic partner that has a network of retailers and can help with distribution. Food startup? Practice your pitch and share your story with the industry. Apply to pitch: