Project NOSH LA 2016: Selling in Starbucks - Deb Hannah

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Selling in Starbucks

Deb Hannah, Director of Retail Brand Partnerships in the Packaged Food Category for Starbucks, discusses how emerging brands are chosen to be sold in Starbucks, and elaborates on the steps an emerging brand should take to gain a retail relationship with the company. Providing a merchant's perspective, Hannah details what Starbucks looks for in potential brands and shares the framework other retailers might use. Hannah also explains the behavior of a Starbucks customer as they navigate the store space, and how that impacts the company's retail decisions.