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NOSH Live Winter 2020 - Crafting a Growth Focused Innovation Strategy

Dec. 16, 2020 at 12:37 PM


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Crafting a Growth Focused Innovation Strategy

Thinking strategically about innovation is key to the success of any company. In this session we’ll hear from Bolthouse Farms CEO Jeff Dunn about how he approaches this process, using the launch of his new sub brand Wunderoots as a case study, as well as his advice for where brands make mistakes with this process.

Featuring Jeff Dunn, Chairman and CEO, Bolthouse Farms