Naturally Notable: Pitching and Winning in Whole Foods Market

Jun. 14, 2022 at 1:02 PM

 

For any brand, landing on the shelves of natural products retailer Whole Foods Market is a great way to build an audience, and at NOSH Live we’ll have insight into how to get it done. Two of the category executives from the brand’s center store set, David Lafferty and Dan Epley, will share with attendees what they are looking for in brand partners and how even during challenging times, win/win partnerships can be achieved for all parties. 

About Dan Epley:

Dan Epley is the Vice President for Whole Foods Market’s Dry Grocery Team, based at the company’s headquarters in Austin, Texas. He leads the merchant teams for Snacks, Candy, Beverages, Bulk, Meals, Breakfast, Baking, and Essentials. He’s also the leader for the Inventory Planning Team for Grocery and Whole Body. Previous to WFM he spent 26 years in Merchandising at Target Stores where he had leadership roles in Grocery, Domestics, Electronics, Home Improvement, and Sporting Goods. He’s known for brand development, innovative merchandising, strategic negotiations, marketing, process improvement, and sourcing. While not at work he enjoys going on adventures around the world, fishing remote Canadian lakes, and spending time with his family.