Insider's View: The Kroger Shopper
Jun. 13, 2022 at 2:38 PM
We'll gather back together to hear insights on consumers from the team at grocery giant Kroger and its data arm 84.51. Speakers will introduce attendees to the Kroger natural products shopper, giving a view into the way the evolution of omnichannel is changing what consumers want from their shopping experience. The presentation will give entrepreneurs an edge in channel strategies amidst a changing retail landscape.
About Alexandra Trott:
As Director, Business Development Consulting – Merchandising, Alex Trott is responsible for ensuring 84.51°’s CPG clients are getting value and insights out of its data by enabling the Cloud and other capabilities. Alex was appointed to her current role after serving 10 years with the company in a variety of roles. In her longest tenured role as Senior Client Lead, Kroger Merchandising, she created and led the multi-disciplinary, customer-focused strategy for the Natural Foods Department at Kroger. Under her guidance, she helped Kroger become a leader in the natural and organic space and spoke on the retailer’s behalf at Expo West, The Wellness Your Way Festival, The Nexty Awards, BevNet and NoshLive. She also spearheaded the creation of the Natural Foods Summit, which was an innovation platform that promoted discussion about natural food trends and allowed emerging brands to showcase their products directly to Kroger. Alex began her career at 84.51°, previously dunnhumby, in the grad program as an associate client lead in Communications & Media. A native Cincinnatian, Alex graduated from Miami University with Bachelor of Arts in psychology and a minor in entrepreneurship. She sits on the Network of Executive Women Cincinnati Regional leadership team and has tutored 3rd grade math and reading at the Oyler School for 9 consecutive school years.
About Holly Adrien:
Holly Adrien is the Natural and Organic Strategy and Innovation Manager for The Kroger Co, the nation’s largest traditional grocer. With a deep background in customer insights, analytics and merchandising, Holly leads development of The Kroger Co’s strategic focus for natural and organic, and is responsible for execution of top activations to meet customer’s needs in natural and organic across the total store. In her role, she has the privilege of collaborating with all Kroger banners and both established and emerging brands to continuously innovate in terms of new items, promotions, and communication to customers. Her passion for natural products started as an opportunity to improve health and performance in athletics, then blossomed when she was responsible for the Baby department for Kroger and recognized the opportunity that existed to provide the best to The Kroger Co. customers!