Followers and Friends: Using Social Media to Drive Sales

Jun. 14, 2022 at 10:24 AM

 

We’ll hear how these consumer insights are used by one brand in particular, with a look inside the social media machine that is MidDay Squares. The Canadian chocolate brand has blasted into the U.S. market with a brash, no-holds-barred approach to social media. At NOSH Live the brand’s three co-founders will discuss how showing consumers the good, the bad and the ugly of running an emerging business on social media has paid off in terms of building a customer base.

About Jake Karls:

Jake Karls is the Co-Founder and Chief Rainmaker at Mid-Day Squares... He believes his purpose in life is to make people feel something deeply, to spread good vibes and show the world that you can win by being unapologetically yourself everyday. He is 28 years old.

About Lezlie Karls:

Lezlie Karls is currently the co-Founder and co-CEO of Mid-Day Squares. Her journey started 10 years ago. She's been swinging and missing for over a decade. She always loved taking an idea and making it come to life. She's been judged and misunderstood over and over. She's designed for lady gaga, spent time on construction sites, and attempted to cook with the greats. All of which has led her to this moment now challenging all leaders to lead with vulnerability instead of fear.

About Nick Saltarelli:

Nick Saltarelli is a co-founder of Mid-Day Squares, a lifelong student of entrepreneurship and someone who doesn't believe in work life balance but rather a fully integrated life of both in beautiful harmony. His life goal is to teach as many people to think for themselves and compete against themselves. His life's mission is to inspire people to be BOLD.