Nombase Podcast: They Invested in Poppi, Siete & Bachan's. How A 'Supernatural
May. 13, 2026 at 1:36 AM
Chris Robb, founder of Supernatural Ventures and early investor in brands like Bachan’s, shares how he evaluates founders before revenue, what separates breakout brands from the rest, and what most CPG companies waste money too early.
What founders will learn:
• Why unit velocity matters more than total revenue in early retail growth
• How to price your first fundraising round without hurting future raises
• What kind of packaging is the one area early brands should overspend on
• How to use retailers and store buyers as real world product validation before scaling
• What Chris looks for in founders before investing pre-revenue capital
Chris also breaks down how Supernatural Ventures approaches pre-seed investing, why he avoids heavy marketing spend early on, and how brands can build momentum organically before raising larger rounds.
