Nombase Podcast: Brain Support: The Hottest Trend in Functional Formulation
Oct. 21, 2025 at 4:23 PM
Brain health is emerging as one of the biggest functional trends in food and beverage, as consumers look for ways to support focus, clarity, and long-term cognitive function through what they eat and drink. In this episode, Sephora Noormand of MOSH, Katie Emerson of Kyowa Hakko (makers of Cognizin®), Austin Holt of MacroCap Labs, and Josh Schall of J. Schall Consulting discuss how brands are leveraging science-backed ingredients like Cognizin® to build credibility and consumer trust, the role of clinical research in substantiating functional claims, and how innovation in brain-boosting foods, beverages, and supplements is reshaping the future of functional formulation.
