My/Mo Mochi CMO Talks Snack Innovation and the Challenges of Inventing A New Category
Mar. 21, 2019 at 12:14 AM
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At NOSH Live Winter 2018 Russell Barnett, Chief Marketing Officer for My/Mo Mochi, set down with BevNET's Chief Marketing Officer Mike Schneider to discuss snacking innovation and the challenges of inventing a new category. Barnett also shares how the brand aims to connect to its consumers through a playful point of view.