NOSH LiveNosh

BOU Adds Ready to Serve Products, Aims to Disrupt the Soup Category


Robert Jakobi, Founder of BOU Brands, joins BevNET's Ray Latif on the Livestream Studio during NOSH Live Winter 2018. Jakobi discusses transitioning from an ingredient to a ready to serve product and the differences of operating in the U.K. and U.S. markets. With the move from cooking ingredients to instant soup cups, Jakobi looks to disrupt and innovate a stagnate category with cleaner ingredients and better for you products.

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