Michel et Augustin Talks Strategy of Introducing a French Brand to U.S. Consumers
Mar. 22, 2019 at 5:50 PM
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Evan Holod, Chief Troublemaker for Michel et Augustin USA, joins BevNET's Ray Latif in the NOSH Live Winter 2018 Livestream Studio to discuss the challenges of introducing its French brand to U.S. consumers. Holod discusses their shift in strategy and how the brand differs in the U.S. versus France. With his previous experience in working for Coca-Cola, Holod touches on how lessons learned plays into his approach.