There’s no doubt that the covid-19 pandemic will change the food and beverage industry. The way brands raise investment and the eventual outcome for those investors is no exception.
For many brands, taking venture capital was a critical part of a business plan, seen as a necessary step to support growth and bring in strategic advisors. However, companies are having to adjust when they plan to raise capital and the terms on which they raise it. And, on the other end of the equation, investors may vet potential investments even more carefully.
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