Adnan Durrani on Saffron Road’s Crisis Playbook

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What steps are nationally scaled food businesses taking during the COVID-19 crisis? How are they facing challenges in ingredient procurement and manufacturing, as well as surges in demand in a variety of channels?

In a video call with BevNET editor-in-chief Jeff Klineman, Adnan Durrani, the CEO of American Halal, the maker of the Saffron Road line of meals and snacks, gave strategic insight into the challenges of operating a large food and beverage company during these chaotic times, which Saffron Road — and other food and beverage brands — are currently experiencing.

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