Expo East 2022: How AYO Foods Is Bringing West African Flavors To Every Store Aisle
Oct. 4, 2022 at 5:52 PM
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AYO Foods is looking to bring the flavors of West Africa to every aisle while prioritizing the expansion of its frozen set to enable user-friendly experience when consumers try its recipes. In this video, recorded at Natural Products Expo East 2022, AYO co-founder Perteet Spencer talks about how her and her husband Fredrick built the brick-and-mortar focused brand during the pandemic, used chef partnerships to “telegraph taste” and why AYO’s growth strategy focuses more on flavors than format.
