D2C Brand Case Study: Hoplark Hop Tea

For Hoplark, a brand that was starting
to grow in traditional retail channels, it quickly faced a new strategic
reckoning with the onset of the COVID-19 pandemic in March. So how did
its founders think about their D2C options and capabilities, and how did
they ultimately adapt their business to take advantage of the ongoing
consumer move to that retailing format? How does an omni-channel brand
that’s adding increased D2C emphasis recognize growth signals within the
noise of an industry-wide move to that channel, and how did their
marketing and sales strategy do to take advantage of the new
opportunities D2C presented?

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