In the 1950s, the TV dinner entered the market and mealtime was never the same -- with a quick trip to the store, shoppers could have a complete dinner or lunch with minimal effort. Though the breadth of product assortment has since grown and evolved, the core focus of the category -- convenience -- has remained the same.
Still there’s more to being a frozen entree brand than simply offering convenience. In this month’s Category Closeup: Expert Analysis, we’ll hear from a group of industry leaders about the tactics, trends and efforts successful frozen food brands must embrace, exploring both the unique dynamics of the set as well as the opportunities within the category.
Our guests include: Nick McCoy, Managing director and co-founder of Whipstitch Capital. John Polzer, founder and owner of Healthy Goodness Xavier Unkovic, CEO of NAOS and former CEO of Amy’s
Following our Expert Analysis panel, we’ll shift perspective and hear directly from executives at frozen food companies during our Product Showcase show tomorrow; brands will join NOSH editor Carol Ortenberg to discuss the latest trends, market shifts and product innovations in the category. Both shows are available exclusively to BevNET and NOSH subscribers.